Felipe
Drummond

Creative Mestizo

Drinkfinity

A startup incubated by Pepsico, thought to revolutionise the way people hydrate themselves.


At first, this wasn’t about selling. It was about concepting the product together with Pepsico. We spent about a year doing that - research, talks, tests. Understanding how people consume water and drinks and how this could fit their lifestyle, both in practical and ideologic ways.

Drinkfinity Launch: After several improvements in design, flavours and shopping experience, we launched the product nationwide. The campaign is composed by 100 micro-narratives, inspired by the community. Supported by retarget display ads focused on e-commerce conversions.

See how it all materialised at drinkfinity.com

A video posted by Drinkfinity (@drinkfinity) on

A video posted by Drinkfinity (@drinkfinity) on

A video posted by Drinkfinity (@drinkfinity) on

A video posted by Drinkfinity (@drinkfinity) on