Felipe
Drummond

Creative Mestizo

Nike Running Hi-5

The idea: let a runner high-five all of their friends at once, in real-time, along Rio Corre 10K race.


The brief was to make the most fun and social race ever.
But during a run, everything else than you is interruption.
We had to go beyond intuitive. To be almost inevitable.
Nearly instinctive. And fun.




Acabei de pegar meu kit da prova. #riocorre10k

Posted by Isadora Teixeira on Saturday, November 23, 2013

Estou a 500 metros da chegada. #riocorre10k

Posted by Pedro Doria on Sunday, November 24, 2013

Estou a 500 metros da chegada. #riocorre10k

Posted by Renata Chiarello on Sunday, November 24, 2013

Eu escolhi correr e cheguei até aqui. #riocorre10k

Posted by Kalil Motta on Sunday, November 24, 2013